Heal's new season best buys
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Despite having a legacy that stretches back over 200 years, Heal's still manages to feel current. More than that, the store's new collections get it just right – sometimes knowing what our homes need, even before we do. This autumn and winter, for example, you'll find sleek furniture in collaboration with Danish studio Says Who, alongside a contemporary take on a classic quilted blanket, with graphic shapes and pale hues. There's plenty to shop across larger pieces, like armchairs, as well as ceramics, cushions and rugs.
Collaborating with renowned design studios isn't new for Heal's, either. The brand has long been known for supporting upcoming designers as part of their Heal’s Discovers collections, as well as stocking cult classics designed by the likes of Carl Hansen & Son, Georg Jensen and Louis de Poortere – which you can still find in store today.
In fact, the lavish flagship store at 196 Tottenham Court Road has been there since 1840 and still bears the iconic Cecil Brewer spiral staircase, making any trip to the shop a real treat. In 2023, following a year of extensive renovation work, it reopened the doors to the sprawling space.
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Occupying some 7,000 square feet over two floors, the showroom is a one stop shop for those looking to invest in furniture. The store holds all of the Heal’s own collections, including the entire mattress collection, upholstery and cabinetry, as well as concessions for each of the designer brands. Today, this encompasses established design houses including Knoll and HAY Furniture, as well as emerging names, such as ceramicist Harlie Brown, painter Dawn Beckles and lighting designer Arturo Álvarez.
Though if you're not in London, or simply prefer to browse and shop online, the Heal's website showcases their full range, from reissued iconic pieces to its own smart and solidly built range of furniture, ranging from practical sofa beds to plush rugs. We've got our eyes firmly on the new autumn winter 2026 collection, ‘Modern Heirlooms’, picking out our 12 favourites which can be found below.
Our favourite new season buys from Heal's
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Will Heal's be participating in the Black Friday sales?
Yes, Heal's is known for embracing Black Friday deals throughout November and in the lead up to Christmas. Last year, the physical stores and website offered considerable discounts across plenty of categories including lighting, furniture and soft furnishings.
What's on sale now at Heal's?
Heal's is already offering some online discounts before Black Friday officially starts. Currently, there's 15% off lighting, including renowned designer brands. There's also up to 50% off towels and even 30% off bedding. The trick is to look for Heal's ‘clearance’ section, which will take you straight to any offers currently available.
